Posts Tagged ‘Caslon’

Initials for Flavor

Swash may suggest to today’s younger designer the modern application of numerous curliques and exaggerated strokes to Bookman and numerous other faces—even to Helvetica—but the typographer with a background in metal types is more likely to think of Caslon and Garamond, with their traditional sets of graceful swash letters.
What we seldom realize is that there are [...]

The Origin and Use of Swash Letters

Probably you never read anything on this subject before. Yet it is a matter of which every advertiser and printer should know.
The swash letter, now so popular in the finer kind of typography, is no new trick of the type founder. It has simply been taken from its hiding place in the occasional privately printed handmade [...]