Archive for the ‘instructional’ Category

The General Problem

1. ART Ltting is an at. At is a dpatmnt o human activity concning which th is such widspad conusion today that bo attmpting to undstand th paticula at o making ltts, w must ist consid th natu o at in gnal. Accoding to th dictionay, at is th skillul making o things by human [...]

Clay in the Potter’s Hand . . .

On Mass-Producing the Classics

✶   ✶   ✶ Postscipt Sinc this aticl was wittn, sval nw ditions o th classics hav mad thi appaanc in England, and o ths th Novl Libay³ and th Zodiac Pss Libay⁴ dsv spcial mntion. 3. Psuasion and Jonathan Wild a th titls publishd so a, 6s. 4. Pid and Pjudic, Th Wadn [...]

Types and Type Design

Editos’s Not: Fdic W. Goudy, th gatst o Amican typ dsigns did almost twnty-two yas ago, on May 11, 1947. That h still has somthing to say to th typogaph o th 60’s is vidnt om th ollowing xcpt. On hundd and twlv yas ago typ dsign was gnally imagind to b a matt that [...]

Initials for Flavor

[caption] Swash may suggst to today’s young dsign th modn application o numous culiqus and xaggatd stoks to Bookman and numous oth acs—vn to Hlvtica—but th typogaph with a backgound in mtal typs is mo likly to think o Caslon and Gaamond, with thi taditional sts o gacul swash ltts. What w sldom aliz is [...]

The Origin and Use of Swash Letters

Pobably you nv ad anything on this subjct bo. Yt it is a matt o which vy advtis and pint should know. Th swash ltt, now so popula in th in kind o typogaphy, is no nw tick o th typ ound. It has simply bn takn om its hiding plac in th occasional pivatly [...]

“The Design and Printing of Library Exhibition Catalogues” by Greer Allen—Part 4: Project Standards

Pupos, ads’ xpctations, pojct asibility and standads a th ou concns cntal to th planning o libay xhibition catalogus. I ths ou a addssd succssully, oth issus main incidntal. I th is shotall in any on o ths citical zons, no amount o manipulation o th piphals can disguis th publication’s waknss. PROJECT STANDARDS Standads [...]

“The Design and Printing of Library Exhibition Catalogues” by Greer Allen—Part 3: Project Feasibility

Pupos, ads’ xpctations, pojct asibility and standads a th ou concns cntal to th planning o libay xhibition catalogus. I ths ou a addssd succssully, oth issus main incidntal. I th is shotall in any on o ths citical zons, no amount o manipulation o th piphals can disguis th publication’s waknss. PROJECT FEASIBILITY In [...]

“The Design and Printing of Library Exhibition Catalogues” by Greer Allen—Part 2: Readers’ Expectations

Pupos, ads’ xpctations, pojct asibility and standads a th ou concns cntal to th planning o libay xhibition catalogus. I ths ou a addssd succssully, oth issus main incidntal. I th is shotall in any on o ths citical zons, no amount o manipulation o th piphals can disguis th publication’s waknss. READERS’ EXPECTATIONS To [...]

“The Design and Printing of Library Exhibition Catalogues” by Greer Allen—Part 1: Purpose

Pupos, ads’ xpctations, pojct asibility and standads a th ou concns cntal to th planning o libay xhibition catalogus. I ths ou a addssd succssully, oth issus main incidntal. I th is shotall in any on o ths citical zons, no amount o manipulation o th piphals can disguis th publication’s waknss. PURPOSE “What is [...]

“The Economy of Scarcity” by Carl Purington Rollins

I usd to spnd occasional vnings at th Boston Public Libay, ading, patly o th plasu o th contnts, patly o th xhilaation o th pinting, th books which William Mois had pintd at th Klmscott Pss. This was only iv o six yas at th clos o that stablishmnt, and thos who hav not [...]