Perfect typography is a science rather than an art. A thorough grasp of the craft is indispensable but it is not all, for the sound taste which distinguishes the perfect is based on a clear knowledge of the laws of harmonious form. It is true that it springs, as a rule, even though only in part, from an original [...]

What is taste? To me, taste is the ladder by which we mount toward greater perceptions of beauty, by exchanging, progressively, that thing which we recognize instinctively as not altogether good, for something we recognize as less gross, and, in turn, exchanging that thing for something more pleasing, until, finally, we become more and more [...]

There are many ways by which an artist may give expression to his vision. He may take a piece of marble and chisel it into a form of beauty; he may take a drab of canvas and with a brush transform it into a thing of delight; he may take a piece of paper and, making a few marks with his pen, [...]

What are craftsmen? Craftsmen are men who cannot help doing whatever is given them to do better than others think worth while.

This illustration first appeared in the x issue of The American Printer.

The complete document is available to download here as a full-size, screen-resolution jpeg. (232 KB)